Jeffrey Sipprell

April 20, 2005

Cradle to Cradle in Action

William McDonough and Michael Braungart's book, Cradle to Cradle, has begun to inspire a lot of serious research into our environment and the making of things. Recently the winners of the first Cradle to Cradle House competition were released out of a pool of 625 submissions. Some of the designs were quite eloquent, though more impressive was the research and ingenuity brought forth in the execution of sustainable systems - creating a new "machine" as the competition brief states.

More important, however, may be some of the work coming from large companies such as Nike. In the recent issue of Metropolis, a wide array of footwear that adheres to the cradle to cradle principle were introduced. Some of them, including the one shown above, are quite cutting edge in their design.

Posted by jsipprell at April 20, 2005 11:35 PM

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